NIMB

Launch a bootstrapped hardware startup in the US market. New product category with zero demand at time of launch.

Sold out The first batch of 5,000 units sold out immediately

Solution

  • Kickstarter campaign based on a strong social issue
  • Marketing campaign for a new product with no existing demand
  • Product positioned as a lifestyle device
  • Marketing analytics strategy development (no access to Kickstarter data)
  • Main marketing campaign objective: to keep "featured" status on Kickstarter as long as possible
  • 100,000+ creatives produced

Result

  • Kickstarter: +$300k raised
  • 10,000 media publications around the globe
  • 20,000,000 video views
  • Performance campaign ROAS +4x
  • Multiple design and marketing awards
  • Sold out the first product batch

Are you ready to moonshot your fundraising campaign?

Let’s talk!

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NIMB

Sold out The first batch of 5,000 units sold out immediately

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